Ride that Wave of Disruption!

Fred Moore

Imagine a surfer atop his board, rising above the wave. He is being propelled forward by powerful forces. However, he doesn’t resist or fight back against the wave. He knows that’s impossible. Instead, he embraces the wave to maintain control of his board and uses the force of the wave to move himself in a particular direction.

Leaders often find themselves unwillingly pushed by strong forces around them – from changing workforce demographics to shifting consumer behaviors to disruptive technologies – but great leaders don’t fight the disruption, they embrace it.

Great leaders, like great surfers, know how to harness powerful waves and pivot in the direction that they want and need to go. Great leaders can spot the waves of disruption coming, and ride them to success… or bail out before they hit.

How can one learn to see and ride these waves? By applying foresight to everyday challenges.

  • Explore the Future – The pace of change today is relentless, which is why leaders need the ability to track, identify, and understand the changing social, business, and technological landscape. Scanning for trends is the first step in the process. And it’s critical to understand not just what is happening, but also why they are happening, looking at the underlying drivers such as shifts in consumer values and attitudes.
  • Map the Future – When meteorologists project the path of a hurricane, they don’t draw a straight line, they draw a funnel to show where the storm could go. Likewise, it’s impossible to predict the future, but we can map potential futures. The value of mapping the future is to see what’s possible, and plausible, and to spot emerging challenges and opportunities.
  • Create the Future – With a roadmap in hand, it’s now possible to decide which future is preferable, and what course of action to take that will get us there.

However, riding the wave is easier said than done.

This is why we’ve created The Futures School, a unique, immersive and hands-on 3-day program that has taught leaders, innovators and entrepreneurs from 23 countries the tools needed to successfully EXPLORE, MAP, and CREATE the future.

Our spring cohort is forming now, and will convene May 5th-7th, 2015 in Orlando, Florida. Visit our website to receive more information and register to be a part of this exciting and empowering event.


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