There seems to be an opportunity for companies to make fun of Lifehacking. Lifehacking is all about improving efficiency and finding shortcuts to be more productive. There are all sorts of blogs devoted to this subject and thousands of images on Pinterest that share ingenious tips and tricks. Lifehacking is closely related to the DIY movement as it offers tips on making everything from homemade zit creams and bleach wipes to storing onions in pantyhose to extend shelf life.
I recently came across this Lifehacking Internet gem:
“Keep cake moist by just eating the entire thing in one sitting.”
It occurred to me that some companies could take this opportunity to show Lifehacking gone wrong and suggest to consumers that it would just be easier and safer to use their product. Or suggest that savings from all that DIY could be used to splurge on a vacation or luxury good. It’s important to remember not to attack the DIY movement, just help consumers laugh at its eccentricities. Laugh with them, not at them.
Let me know if you can think of any good examples for this.